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On Wednesday, Apple confirmed what many customers have long suspected: The company has been slowing the performance of older iPhones. Says it started the practice a year ago, to compensate for battery degradation, rather than push people to upgrade their smartphones faster. But even giving that benefit of the doubt, there are plenty of better ways Apple could have accomplished the same goal without betraying customer trust.

Earlier this week, John Poole, a developer at Geekbench, published a indicating that a change in iOS is slowing down performance on older devices. According to Apple, factors like low charge, cold climates, and natural battery degradation can all affect the performance of its mobile devices, and the company confirmed that this policy was implemented last year to counteract these effects. As much sense as that explanation may make, Apple could have made plenty of choices that would have benefited consumers instead of penalizing them. These same choices could have also saved the company from the public shaming it suffered this week. Fresh Juice In a statement to WIRED, Apple confirmed Poole's findings, saying it was purposely slowing down older iPhones to compensate for the effects of age on their batteries. 'Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components,' the company says. Rather than secretly hamstring the iPhone's CPU, though, Apple could have simply educated users about the limitations of lithium-ion batteries, says Kyle Wiens, CEO of iFixit, a company that sells repair kits and posts repair guides for consumer electronics.

While Apple does say in the that batteries degrade over time and should be replaced, you'd have to dig through a few links outside of the manual to learn that by 500 charge cycles, your phone's battery will hold a charge of about. Another tactic Apple could employ is selling battery replacement kits to consumers, letting them pop a fresh battery into their aging iPhone.

It would be an easily understandable solution to an easily understandable problem, rather than software manipulation that feeds into a long-running, planned obsolescence conspiracy theory. But Apple has actively fought against laws that would require it to provide a way for users to repair their devices. According to a report from, Apple argues that allowing consumers to replace the battery could make the iPhone more vulnerable to hacks, and that letting people peek inside would make the iPhone easier to counterfeit. 'Apple won't sell batteries to consumers, people should be furious about that,' Wiens says. 'Your battery is a maintenance item, and everyone should expect to replace their battery fairly frequently.' Apple does cover one battery replacement under its one-year warranty program, but only for 'defective batteries,' a term that isn't clearly defined on the company's site. If your phone is out of warranty and you don't have an AppleCare+ plan, the company offers a battery replacement for $79 plus a $6.95 shipping charge.

The problem, Wiens says, is that Apple doesn't advertise this policy to consumers, leaving iPhone users to believe that the only solution is to buy a costly iPhone. Choices Choices Direct battery fixes certainly would have made the most sense. But even allowing that a software tweak was the only way Apple could have proceeded—untrue, but just for argument's sake—it had a much better option than making its software solution covert. While making the throttling opt-in could cause performance issues for users who opt-out, it would give users a sense of control over the situation and avoid making them feel like they're being tricked into buying a new phone. As it stands, Apple's move comes off as deceptive.

Instead of leaving users confused about why their phones are suddenly slowing to a crawl, Apple could take user education a step further by providing a battery health monitor in the Settings app. That way, an iPhone owner could figure out if the battery is the issue, or if. Lay Down the Law The damage, unfortunately, is already done. But it's also unlikely that Apple will behave differently going forward.